Japan Latest Fashion Style New Hairstyle 2011
The popular Japanese social commerce recycle shop has come up with another great concept of turning the old and used into design desirables. The new idea will see the staff uniforms from Tokyo’s popular cafe Soup Stock, recycled as new t-shirts featuring exclusive designs.
Both Soup Stock and Pass the Baton are the brain child of the Masamichi Toyama, who also runs the neck tie clothes range Giraffe. Pass the Baton works as a kind of vintage flea market, where members can sell there items which they have become attached to but no longer need, putting a note with a story of why they loved the product being sold. Mostly a social web commerce site they also have two stores in the fashionable districts of Omotesando and Marunouchi (both designed by Wonderwall’s Masamichi Katayama).
Toyama is well known for his design and artistic flair having designed all 35 of the Soup Stock cafe interiors himself. The t-shirts, which would normally go to waste as used items, have been redesigned and given a new lease of life by designer Tetsuya Chihara, who has worked on a number of fashion designs in the past. There are 4 different designs to choose form including “Tokyo Borscht”, my personal favourite t-shirt name!
The idea of taking iconic old uniforms and redesigning them into limited edition items is a great idea. This could easily be expanded into other areas such as the delivery companies uniforms or convenience store shirts. Collaborating with famous designers this wouldn’t just be a nice bit of CSR for the companies but actually a decent source of revenue from what would normally just go to waste.



The folks from Japanese research collaboration Life Beans yesterday displayed their nanotech fiber clothes at the Micromachine/ MEMS exhibition at Tokyo Big Sight. On display was a dress that incorporated nanotechnology which can be used to heat or cool the wearer, and ultimately allow the whole dress to become an electrical device itself.
BEANS or Bio Electomechanical Autonomous Nano Systems, is a collaboration project between a number of universities and science institutes throughout Japan and are the same team responsible for the glowing glucose tracking mouse ear. The technology on display yesterday incorporates a new fabrication process that allows more flexible layers of conductive cells within clothes. Woven into dresses or protective vests, for example, mean that the wearer can be cooled or heated depending on the temperature by activating the nanocells and also enable the transference of electronic data through the clothes themselves.
The nanotechnology in the clothes is capable of being utilized in a variety of ways, including turning the article of clothing into a mobile phone complete with GPS, recording data for sports and health care, or even ubiquitous data exchange by using the fabric as the circuit board itself. With the advancement in flexibility and the ability to weave the layers of conductive materials into fabrics, wearable technology could be integrated into normal everyday clothes.
Communication clothing is a growing area where, as we are increasingly seeing, fashion and electronics become closer combined together. As we rely on electronic data and portable devices more and more in our lives and jobs this type of advancement in technology will be pushing the boundaries of how we communicate with our devices in the future.
